The Launch

Monday, June 19, 2017

For Dan Keiser and his team at KDG, the future has never looked brighter. With a new website, a new logo and the launch of a rebranded company, there’s a lot to be excited about.

After nine months of working with Timberline Team on the brand reboot, it’s exciting to see the light at the end of the tunnel. Dan is quick to say that working with Timberline has been a great experience. But as with any large project, it feels good to look forward to its completion.

One of the actionable strategies from Timberline Team that Dan plans to implement as standard procedure moving forward is the concept of “completing the loop.” By its very nature, KDG does most of its work on the front end of a building project. It’s only after their design is finalized that the builders come in, a permit is issued, and construction begins.

As Dan puts it, “When the fun part happens, we’re already on to the next project. Until this point we haven’t focused on intentionally closing the loop.”

Technically, it’s not KDG’s job to stay present during the construction phase. But Timberline Team’s process has shown Dan the value of this last step. Returning to the client at the completion of construction offers KDG a valuable opportunity to collect information, refine their process, and celebrate the client’s success as well as their own. Closing the loop will help to create case studies, as well, as allowing KDG to photograph and document the finished project for showcasing to prospective clients in the future.

The new KDG website, as designed by Timberline Team, has given Dan the framework to build this final piece into his team’s process. “This will be a game changer for us in the future. We will be much more efficient in choosing projects. We won’t be reacting; we can be more proactive.”

Rebranding also promises to yield new types of business opportunities. “We’re excited to go regional, especially in our Mission-Minded projects,” Dan says. The company is already strategizing an expansion into Kentucky, Indiana and eventually Michigan.

“Over the next five to ten years I look forward to developing relationships with people in these new states. It’s possible because now our tools support the narrative, propelling us to the next level.”

In addition, KDG has begun strategizing for growth, with plans to double the size of the current staff. For a company that cultivates a “family” feel within their office culture, it is an exciting time to grow closer, dream bigger, and work together in designing the future.